Words like “sustainable”, “green” and “eco-friendly” can have vague connotations, especially as more and more businesses join the green movement.
Learn the legal ropes of marketing green and some leaner, greener marketing strategies for your business at our half-day, 2-panel workshop.
The first panel will feature legal experts and branding specialists to share strategies for maximizing impressions with likely consumers and expertise on what businesses can and cannot proclaim about being green.
Marketing professionals in the second panel will cover trends in marketing to a green-centric audience, alternatives to high-impact advertising, and ways to reach on-the-fence consumers contemplating buying green.
For a full agenda visit: www.sbnmarketingworkshop.eventbrite.com
EVENT DETAILS:
When: Thursday, June 24th 2010, 8:30 AM -12:00 PM
Where: Wharton Small Business Development Center University of Pennsylvania
Jon M. Huntsman Hall, Room 260
Fee: $12 for members, $16 for non-members; breakfast provided
Register: sbnmarketingworkshop.eventbrite.com Deadline to register is June 23rd, 9:00 AM
Well I think this is a great idea! I hope to find a place near me as well.
EcoMech Green Company of Georgia I enjoyed reading your blog ! Thanks for the info!
By: patty on June 23, 2010
at 4:04 am